I’m Caio!
This website is more than a portfolio. It’s my playground of ideas.
From BMX tracks to boarding gates, from Brazil to Europe – welcome to my story.
- @caiodoliv - Caio de Oliveira -
- @caiodoliv - Caio de Oliveira -
Caio Matheus de Oliveira
Hi, I’m Caio.
A passionate marketer with a global mindset, a curious soul, and a strong belief in the power of storytelling.
I’ve shaped brands, built campaigns, and driven engagement across industries, from retail to aviation.
But more than roles or titles, I believe in meaningful work: where creativity meets data, and where culture connects people.
This is my space. A mix of what I’ve done, what I believe in, and what I dream to create.
- Timeline of my life and career
- Timeline of my life and career
Life
2002
Moved form Brazil to Italy
Started a new life chapter, embracing a multicultural journey that shaped my personal and professional identity.
2015
UCI World Championship
Heusden-Zolder | Belgium
2022
Bachelor’s Degree in Marketing and Corporate Communication
Graduated from IUSVE with a thesis on ecological footprint awareness through digital design.
2014
Decathlon Italia
Sport leader
2020
Course: Psychology and the Science of Well-Being
Yale University
Developed insights on emotional intelligence, positive psychology, and leadership mindset.
Podcast LAB
Developed insights on emotional intelligence, positive psychology, and leadership mindset
2022
Decathlon Italia
Digital Marketing Specialist
Cycling, Nature & Outdoor sports, Decathlon App
2023
TEDxVerona
Communication & Marketing coordinator
2021
Decathlon Italia
Communication Specialist
Diversity, Equity & Inclusion
2016
Decathlon Italia
Communication Specialist
Decathlon United Vision project
2024
Air Dolomiti
Communication & Marketing Specialist
2024
Master Degree
Marketing and Communication
Universitas Mercatorum
Career
- Projects & Campaigns
- Projects & Campaigns
Air Dolomiti
Case study
Planned and managed the launch of our Air Dolomiti official TikTok channel with an innovative campaign for the Munich destination. Instead of traditional travel influencers, we partnered with Ogilvy to feature a dachshund, leveraging Munich's unofficial mascot and the rising popularity of pet influencers (e.g., #dachshund with over 1.4M posts recently). This strategic move aimed to reach a younger audience with engaging, unconventional content, building brand awareness and destination interest on a dynamic platform.
Air Dolomiti
2024
Van Rysel
Case study
Planned and managed a social media campaign to boost visibility and engagement for a leading cycling brand, promoting the new VAN RYSEL | RCR bike. Through influencer marketing, engaging content, and data analysis, we increased brand awareness and interaction. Sponsorships and lifestyle integration reinforced positioning, delivering strong ROI and lasting impact on the target audience.
Van Rysel
2024 brand campaign
More projects
- How I Work
- How I Work
Skills
Data Visualization
Brand Strategy & Storytelling
Campaign Management
Adobe Creative Cloud
Teamwork
Omnichannel Marketing
AI & Innovation in Marketing
Data-Driven Marketing
- What I bring
- What I bring
Strong campaign leadership from ideation to execution (B2B & B2C).
Proven track record in digital marketing, creative strategy & brand consistency.
Natural team connector & creative problem-solver with a passion for learning.
- Challenges I foresee
- Challenges I foresee
Navigating the complexity of multiple airline brands and markets.
Adapting quickly to Lufthansa’s internal processes and tools.
- What others say
- What others say
"I had the pleasure of working with Caio for over two years. That role was completely new to him and not easy at all, given his previous experience. Despite this, through commitment, determination, and drive, he managed to learn a lot, master the role, and earn the respect of all his stakeholders. I learned a lot from him, and I hope we’ll have the chance to work together again someday."
Federico Timossi
Decathlon Italia
“Thanks to him, I’ve been able to gain a fresh yet analytical perspective, which helped me reassess approaches and strategies with greater clarity.His ability to combine creativity and structure, along with a strong attention to detail, made teamwork both stimulating and highly productive.Caio is someone you can truly rely on: knowledgeable, proactive, and always ready to take on new challenges with enthusiasm and professionalism.Working with Caio has been a privilege, and I’m confident he’ll bring the same value wherever he chooses to take on his next challenge!”
Antonio Cormio
Mindset LAB
"Caio accepted a challenging marketing internship outside of his comfort zone. He managed to integrate in our Belgium HR team and leave a lasting impact on our communications. He made a thorough analysis and recommendations which resulted in an increased and more efficient usage of Microsoft Yammer as communication channel. His creativity helped us enhancing the attractiveness of templates for interaction with employees. I certainly recommend working with Caio and I can also assure you that he's a fun guy to work with!"
Kim Van Petegem
Toyota Motor Belgium
