Caio de Oliveira

Digital Strategy & Brand Communication · Sport retail & aviation

Profile

Marketing professional with 7+ years across aviation and retail, specialising in integrated digital strategy, brand communication and performance-driven campaign management. I lead cross-functional initiatives, manage multi-stakeholder partnerships and translate data insights into measurable business impact.

Experience

May 2024 – Present

Marketing & Communication Specialist

Air Dolomiti S.p.A. L.A.R.E. · Lufthansa Group · Verona

Own integrated marketing strategy across owned, earned and paid channels, aligning brand narrative with commercial and revenue objectives
Manage 5+ co-marketing partnerships, coordinating joint campaigns to expand reach and acquire new audience segments
Lead email marketing for a 100K+ subscriber base, improving engagement through segmentation, A/B testing and automation workflows
Define KPI frameworks using GA4 and BI dashboards, delivering data-driven recommendations to C-level stakeholders
Oversee agency relationships and end-to-end creative production across digital and offline channels

Mar 2022 – Apr 2024

Digital Marketing Specialist

Decathlon Italia · Milan

Executed full-funnel, multi-channel campaigns across programmatic, paid social (Meta, LinkedIn), connected TV and linear TV for Van Rysel, Solognac and the Decathlon App
Built monthly KPI dashboards in Power BI tracking brand lift, reach, frequency and conversions for senior marketing leadership
Improved media ROI through continuous A/B testing and audience segmentation
Managed collaboration with internal teams, media agencies and external partners for on-strategy, on-time delivery

Jan 2021 – Mar 2022

Communication Specialist · Internal & DE&I

Decathlon Italia · Milan

Led internal communication for a company-wide change management programme, cascading new organisational values across the Italian market
Designed a DE&I communication framework and exercised functional leadership across departments

Nov 2014 – Feb 2022

Sport Leader · Retail Team Lead

Decathlon Italia

Managed retail team performance and led local marketing activations, events, promotions and community initiatives to drive store traffic and loyalty

Education

2024 – Present

Master's in Digital Communication & Marketing

Universitas Mercatorum

2018 – 2022

Bachelor's in Communication & Media

IUSVE – Istituto Universitario Salesiano Venezia

Thesis: R.E.D. – Reduce Environmental Damage, a carbon-footprint tracking app taken from concept to MVP.

2020

Psychology & the Science of Well-Being

Yale University · online course

Languages

Italian Native
Portuguese Native
English C1
Spanish C1

Skills & tools

Strategy: Integrated marketing, campaign management, funnel marketing, lead generation, brand communication
Digital: Performance and email marketing, programmatic, paid social, A/B testing, SEO/SEM
Data: GA4, Power BI, KPI frameworks, brand lift measurement, reporting
Tools: Meta Business Suite, LinkedIn Campaign Manager, Mailchimp, Semrush, Ahrefs, WordPress, n8n
Leadership: Cross-functional leadership, stakeholder and agency management, change management, DE&I